Myanmar Digital Marketing Statistics 2026

We compiled Myanmar's most important digital marketing numbers for 2026 drawn from DataReportal's Digital 2026 Myanmar report, Statista, Newness, and local agency research so you don't have to piece it together from a dozen different sources.

Whether you're a business owner deciding where to put your marketing budget, or a marketer making the case for digital investment, these are the numbers that matter.

The Headline Numbers

39.8 million — internet users in Myanmar at end of 2025, representing 72.5% of the population, according to DataReportal. That's an increase of 1.9 million (+4.9%) year on year.

21.0 million — social media user identities in Myanmar as of October 2025, equating to 38.2% of the total population.

62.5 million — active cellular mobile connections, equivalent to 114% of Myanmar's population of 54.9 million — meaning many users carry multiple SIMs.

74.13% — share of all web traffic in Myanmar coming from mobile devices in 2026, according to DKMads' 2026 Digital Media Landscape report.

$280–290 million — total digital advertising spend projected for Myanmar in 2025, growing at approximately 7% annually despite broader economic headwinds, per Marketermin's Digital Landscape analysis.

$335 million — projected digital advertising market size by 2028, representing 5.4% compound annual growth, according to Statista's Myanmar Digital Advertising Forecast.

Internet & Connectivity

Myanmar is overwhelmingly mobile-first. Any marketing strategy that isn't optimized for smartphones is missing the majority of the audience.

Myanmar's internet growth story is fundamentally a mobile story. Fixed-line broadband remains limited outside major cities most users access the internet primarily through smartphones.

Fixed internet download speeds in Myanmar averaged 26.90 Mbps at the end of 2025, an improvement of 24.8% year on year according to Ookla's Speedtest data. Mobile speeds have improved more slowly, which means content that loads fast and is lightweight continues to outperform heavy, image-rich pages in Myanmar's market. Capital One Shopping

Key connectivity stats:

• Internet penetration: 72.5% of the population (39.8M users)
• Year-on-year internet user growth: +4.9% (+1.9M new users)
• Mobile connections: 62.5M (114% of population)
• Mobile share of web traffic: 74.13%
• Fixed internet download speed: 26.90 Mbps (up 24.8% YoY)

Social Media by Platform

Myanmar's social media landscape in 2026 is multi-platform.Facebook remains dominant, but TikTok is the fastest-growing channel.

Myanmar's social media landscape is more fragmented than it was in 2020 when Facebook dominated almost entirely. In 2026, brands must navigate a multi-platform reality.

Sources: DataReportal Digital 2026 Myanmar, Newness Myanmar Messaging Report 2026, DKMads Digital Media Landscape 2026

Myanmar's social commerce ecosystem is evolving quickly. Although formal e-commerce platforms exist, many consumers shop through social networks and chat channels. TikTok drives discovery through short-form videos, while Telegram has become a key channel for community-based selling and brand groups. Messenger and Facebook Live continue to facilitate chat-to-sale transactions. DemandSage

Marketer's note: Facebook remains non-negotiable for reach in Myanmar. But over-reliance on any single platform is a strategic risk — as platform restrictions have shown repeatedly. Learn why owned channels like your website and email list are the safest long-term assets to build alongside social media.

Digital Advertising Spend

Myanmar's digital ad market is growing at 7% annually faster than most traditional media channels.

Myanmar's digital advertising market has grown steadily despite economic headwinds, driven by brands shifting spend from offline channels to more measurable digital ones.

Ad spend breakdown:

• Total digital ad market (2025): $280–290 million
• Search advertising: $160–170 million (largest share — Google Search, app installs, shopping ads)
• Social media advertising: $77.2 million (Facebook, TikTok, Instagram)
• Social media ad ROI: $4.20 returned per $1 spent, according to StateGlobe's 2026 Myanmar analysis
• Projected market (2028): $335.2 million at 5.4% CAGR, per Statista

Even as overall marketing budgets face constraints, many businesses are shifting spend from offline to digital due to its superior measurability, lower barriers to entry, and stronger capability to reach fragmented audiences in an uncertain operating environment.

Influencer & Creator Marketing

Myanmar brands are shifting from celebrity endorsements to micro-influencers the authenticity gap is too wide to ignore

Influencer marketing in Myanmar is undergoing a structural shift from expensive mega-celebrities toward micro-creators with smaller, more loyal audiences.

Key influencer marketing stats:

• Influencer spend (2024): ~$18 million
• Projected spend (2028): ~$25 million (+39% total growth)
• Best-performing tier: Micro-influencers with 5,000–30,000 followers cited by agencies as delivering higher engagement and purchase intent than celebrities
• Most effective format: TikTok creators for discovery; Facebook Live for direct-response sales; Telegram for community-based selling

The strategic focus has shifted away from expensive mega-celebrities. Marketers now prioritize micro-influencers with 10K–50K followers, who offer higher engagement rates and are perceived as more authentic and relatable to local audiences, driving stronger purchase intent.

TikTok: The Platform Reshaping Myanmar's Marketing

TikTok's 21M-user base in Myanmar now matches total social media user count. it's no longer optional for brands targeting under-35 audiences.

TikTok's growth in Myanmar has been faster than any other platform.its 21 million users now represent essentially the entire social media population of the country, suggesting very high overlap with active digital consumers.

TikTok in Myanmar 2026:

• 21 million users — fastest-growing platform
• Primary demographic: Gen Z and millennials (under 35)
• Most effective content: short-form video (15–60 seconds), trending sounds, user-generated content style
• Commerce role: discovery engine — viewers research products on TikTok then purchase via Facebook Messenger or direct chat