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Digital Marketing Strategy Template
Go from business context to a 90-day action plan in one organised Google Sheet. Set goals, understand your audience, choose your channels, map your funnel and track progress, with guidance and examples beside every step.
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What’s inside
Monthly Report tab
Record followers, posts, reach, impressions, engagements and link clicks for up to eight platforms. Net growth, growth %, engagement rate, CTR and average engagements per post calculate automatically, with a totals row across all platforms. Space below for your key wins, weak spots, audience insights, next actions and tests to try.
Top Posts tab
Log your ten best posts with platform, date, format, reach and engagements. The engagement rate fills in for you, and a “why it worked” column helps you repeat what’s working.
Monthly Trend tab
Track followers, reach and engagements across twelve months. See engagement rate, reach change and follower growth compared with the previous month at a glance.
Why report on social media?
Numbers on their own don’t tell a story. A report shows what grew, what stalled and what to do next, which is what clients and managers actually want to know. Comparing platforms and months in one place also helps you spend time and budget where it works.